Portfolio

All projects

A collection spanning analytics, dashboards, data engineering, creative campaigns, and strategic thinking.

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92% reduction in duplicate records

Python / SQL / Salesforce

SQLPythonCRMData

CRM Data Migration & Cleanup

Led a full CRM migration from legacy systems, cleaning 50k+ records and building automated validation pipelines.

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$2.3M revenue opportunities identified

Power BI / SQL Server / DAX

Power BISQLStrategyBoth

Executive Performance Dashboard

Designed and built an interactive Power BI dashboard for C-suite executives to track KPIs across 5 business units.

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34% improvement in conversion rate

Python / Jupyter / SQL

PythonStrategySQLData

A/B Testing Framework

Built an end-to-end experimentation framework for the marketing team, including statistical analysis pipelines.

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58% increase in brand engagement

Tableau / Figma / Google Slides

StrategyDesignCreativity

Brand Storytelling Campaign

Crafted a data-driven brand narrative for a product rebrand, weaving customer insights into compelling visual stories.

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47% increase in email engagement

Python / Scikit-learn / SQL

PythonSQLStrategyData

Customer Segmentation Analysis

Used clustering algorithms to identify 6 distinct customer segments, enabling personalized marketing strategies.

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3x engagement vs. traditional reports

Figma / D3.js / Power BI

StrategyDesignCreativity

Interactive Annual Report

Designed an interactive web-based annual report that turned dry financial data into an engaging scrollytelling experience.

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40% reduction in stockouts

Power BI / Python / SQL Server

Power BISQLPythonData

Supply Chain Analytics Platform

Built a real-time analytics platform to monitor supply chain performance, reducing stockouts by 40%.

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