Welcome to my mind
Somewhere between messy ideas and meaningful insights.
ideas in progress
Scroll down to explore both sides.
The Creative Side
From one line to "wow, how did we get here?"
A mix of real work and big 'what if' ideas.
Work I've done + ideas I wish were real.
Explore creative projectsThe Thinking Board
Drag things around. Make it yours.
What if dashboards could feel like stories?
Ask better questions
Data + empathy = insight
Ship it. Iterate later.
OFFER LETTER
Role: Chief Dreamer
Salary: Unlimited coffee
Start: Yesterday
Creativity is just connecting dots others ignore
Make it beautiful. Make it useful. Make it yours.
I still use a whiteboard to think.
Sometimes I move things around for hours.
Sometimes I just stare at it like it owes me answers.
Eventually, something clicks.
It always does.
Between the lines
Anecdotes
Short stories, honest thoughts, and the kind of things you only share with people you trust.
"I once rebuilt an entire dashboard at 2am because the bar colors "didn't feel right." The client never noticed. I did."
"My best ideas come from long walks and grocery store aisles. Something about cereal boxes unlocks my brain."
"I keep a running list of "things that would be cool but no one asked for." It's 47 items long."
"A mentor once told me: "If you can't explain it to a 5-year-old, you don't understand it." I think about that every time I make a slide deck."
"I accidentally sent a draft presentation that just said "INSERT MAGIC HERE" on slide 7. The client loved it."
"Half my notebooks are strategy frameworks. The other half are doodles of cats. Both are equally important."
Inspiration Board
Things that shaped how I think
Books, people, and ideas that influence my approach to data and creativity.
Storytelling with Data
Cole Nussbaumer Knaflic
"Changed how I think about every chart I make."
Edward Tufte
Data Visualization Pioneer
"The master of information density done beautifully."
Design Thinking
IDEO / d.school
"Empathy-first problem solving. Works for data too."
The Visual Display of Quantitative Information
Edward Tufte
"The bible for anyone who puts numbers on a screen."
Hans Rosling
Gapminder
"Made global health data feel like a TED talk magic show."
Atomic Habits
James Clear
"Small systems beat big goals. Applied it to my data workflows."
Information Architecture
Abby Covert
"Organizing data is organizing understanding."
Dieter Rams
Industrial Designer
"Less, but better. Applies to dashboards as much as furniture."
Now for the other half of the brain...
The Analytical Side
Every great insight starts with a line... then a trendline.
Data thinking, structured problem-solving, and stories told through numbers.
Every line tells a story. Every inflection point is a decision.
Selected work