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StrategyDesignCreativity
Brand Storytelling Campaign
Crafted a data-driven brand narrative for a product rebrand, weaving customer insights into compelling visual stories.
58%Engagement lift
12KNew followers
2.1MCampaign reach
Project visual
Overview
A creative campaign that translated user research data into a visual brand narrative, aligning product messaging with real customer stories.
The Problem
The brand had lost touch with its audience. Messaging felt generic and was not backed by any customer data, leading to declining engagement.
Approach
Analyzed 2,000+ customer survey responses, identified 4 core emotional themes, and collaborated with designers to create data-backed visual narratives.
Tools Used
TableauFigmaGoogle SlidesPython
Outcomes
- Increased brand engagement by 58%
- Grew social following by 12K in 3 months
- Won internal innovation award
Learnings
Data does not have to be dry. The best brand stories are grounded in real numbers but told with emotion.