About
Hi, I'm Yumi.
I live somewhere between spreadsheets and sketchbooks. I'm a data analyst and strategist who believes the best insights come from asking better questions -- and that the best presentations start with a good story, not a good chart.
When I'm not building dashboards or running experiments, I'm probably rearranging sticky notes on a whiteboard, exploring coffee shops, or trying to convince my team that scatter plots are always the answer.
Half creative, half analytical. Fully caffeinated.
Strengths
What I'm great at
Toolkit
Tools I use
Journey
Timeline
Masters Degree Graduation Party (May)
Everyone is invited
Save the date.
Digital Media Measurement & Reporting Intern
Synchrony Financial
Assisted in collecting and analyzing media data from social media platforms, programmatic DSPs, search, affiliate, and other digital media channels.
Marketing Strategy Intern
BMW Group US Headquarters
Queried and analyzed internal datasets using SQL to deliver business intelligence and performance insights supporting Marketing initiatives.
Enrolled in Dual Degree Master's Program
Fairfield University (Connecticut, USA)
Master of Science in Marketing Analytics and Strategy and Master of Business Administration (MBA) -- Business Analytics Concentration.
Moved to the USA
Exchange Program
Moved to the USA on an exchange program to learn English and live another culture.
B.A. in Communication Studies
University of Sao Paulo (Brazil)
Graduated from the best university in Latin America. Focused on Advertising.
Early Career
Various Companies & Industries
Worked across a range of companies and different industries, building a broad foundation of skills and perspectives.