Back to projects
StrategyDesignCreativity
Interactive Annual Report
Designed an interactive web-based annual report that turned dry financial data into an engaging scrollytelling experience.
3xEngagement lift
40+LinkedIn shares
4.2minTime on page
Project visual
Overview
A creative take on the traditional annual report, using interactive charts, animated transitions, and narrative copy to engage stakeholders.
The Problem
Traditional PDF annual reports had low readership and failed to communicate the company's growth story effectively.
Approach
Partnered with the design team to create a web-based interactive report with scroll-triggered animations, dynamic charts, and a narrative arc.
Tools Used
FigmaD3.jsPower BIGoogle Slides
Outcomes
- 3x more engagement than previous PDF reports
- Shared by 40+ stakeholders on LinkedIn
- Became the template for future reports
Learnings
Data storytelling is not just about the data. The pacing, visual rhythm, and emotional arc matter just as much.